Hi guys,
I thought I'd run this idea by you before we invest heavily in it.
In the UK, the MaltMiller is doing well . . . its a great story with freshly crushed grain to order.
Although the UK is becoming a significant part of our business, we can't compete with the MaltMiller on these terms . . . the cost of crushing the grain to order? We are the best value site in the UK for loads of products (brewsmarter.co.uk).
We are by far the largest supplier in Ireland, for good reasons. Many of them attributable to people on the older version of this site, who guided us on our way . . .ICB.
So, if we do an all grain solution, it will have to be the best, here and also in the UK, or we just won't do it.
Our idea is to go one step further, and supply uncrushed grain. And a crusher at a great price. So that you get the freshest possible grain.
Here is big the question:
- if we can get you a high quality precision engineered German crusher with an RRP of 360 for a cost price of, say 250, then:
- would you be prepared to invest in this so that you can order uncrushed whole grain from us at about 1.45 euros per kilo?
If it works here, then it will work for us in the UK too which will allow us to order hundreds of crushers and make the numbers work.