I think the focus on the word 'craft' has got well out of hand. The debate that's been caused by it is bordering on the ridiculous. Christ, I even read a blog post recently which had coined the phrase 'faux craft' - what the hell is next? 'imitation faux craft', 'post-craft'?! It's a term that captures a basic beer philosophy but there's nothing concrete about it.
I think such is the nature of Ireland's blossoming beer industry, it can only be a positive thing if more people get to try GOOD beer. It doesn't matter what's written on the bottle in my mind; for example, I got caught in a discussion the other week about where you draw the line ABV-wise between IPAs and Imperial IPAs...then I realised that as long as the stuff coming out of the bottle is good then I don't give a monkey's what's on the label.