The brewery now has a legal obligation to maxmise shareholder value to Coors Shareholders.
For me this is no longer an independent Brewery and for this reason no longer a craft brewery.
I strongly believe it is unfair that the word craft is now associated with FW, and then they are going to compete with other craft beers without the same backing. The idea that Coors can sell craft beer and compete with small independent Irish breweries is unfair. This could be detrimental to the Irish craft beer scene and could result in a net loss of jobs.
The use of the word craft by coors, Anheiser Busch or Diageo is cynical and dreamt up by a bunch of strategists in some boardroom in america or Britain. Its the same strategy that was used with Smithwicks pale ale which was "craft brewed".
I think how these beers are labelled in Ireland is an issue that needs to be addressed. The name coors or Diageo should be as prominent as the word craft.
I won't be drinking any FW again. Anyway thats my bit of a rant, watched beer wars last week and i'm pretty annoyed at the moment. I wonder how i'll feel tomorrow <!-- s:) --><img src="{SMILIES_PATH}/icon_smile.gif" alt="

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