+1 for the [b:1puogjmg]'cultural shift' [/b:1puogjmg] arguement. I'd be surprised if there is anyone on this site that has not seen someone use spirits, beer, cider and wine (maybe all at the same time!) as alcohol delivery mechanisms*
For me this kind-of negates the type of alcohol used - if one is restricted/banned, it will be replaced. In order to tackle the problem, you need to remove peoples determination to get hammered.
The Irish govt has, in fairness, had a go, with the underage crowd[/url:1puogjmg] as well as a more grown up[/url:1puogjmg] ad.
Personally, I think these ads don't go far enough - there is a deeply repugnant side to drinking too much which I think should be the target of any media campaign against alcohol abuse. The alcohol companies attempt to create some sort of wonderland of shiny happy sophisticated people. And its true that lots of people can have a few drinks and still look sophisticated and pretty (just look at the glitirati on this site <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="

" title="Wink" /><!-- s:wink: --> ), but for others the reality is very different - degredation, dependancy, child neglect/abuse, violence, loss of job/home/family, health problems etc
While the Irish nation think its great to go out and get hammered, and don't discriminate between those who have a few beers and those who are ruining their own lives and the lives of others, then, essentially, there is nothing we can do to to curb binge drinking in Ireland
*the drinker is drinking to get drunk, not because (s)he likes the taste of it.