Yeah, Eastern Europe in particular is one of the few parts of the world where the market for beer is growing. The cherry on the top of the Scottish & Newcastle cake was Baltica Beverage Holdings, their Russian operation which exports all over Europe and has a big presence in Scandinavia. You'll see plenty of Baltica beers in Ireland too. Carlsberg were desperate to get hold of it and were prepared to do a deal with their arch-rival Heineken to get it.
Further consolidation is definitely not a good thing, but with just three big Irish brewers now probably going down to two, there's not a whole lot else the big operators can do in this country
We might see it go the other way: Diageo might decide to give up on beer altogether, since they're mostly a spirits company.