TOPIC:

[quote:x1p180ly] I wonder where the UK's Heineken is brewed. Anybody?
[/quote:x1p180ly]
I seem to remember reading a few years ago that all UK Heineken is imported from The Netherlands. At the same time, they upped the strength to 5% to make it a "premium" product. That's just from memory (gradually failing!)as it's not a product I ever wanted to drink when I lived there.

"BeerMad":2o9ntee1 wrote: I seem to remember reading a few years ago that all UK Heineken is imported from The Netherlands. At the same time, they upped the strength to 5% to make it a "premium" product.[/quote:2o9ntee1]Yep, saw it on a beer menu in London yesterday: the UK's Heineken is imported from the Netherlands and is the full Dutch 5%. The old 3.5% version, which was contract brewed by a number of UK breweries, is no longer made. I have all this on good authority[/url:2o9ntee1] (see comments).

Takeover date set as 28th April, if all goes according to Carlsberg and Heineken's plan in court on 23rd April.

Full story at Ireland.com[/url:b380v5uv].

I think it's after this that any objections to the further consolidation of the brewing industry in Ireland would be raised.

The Irish dimension of the deal is being delayed a further 30 days by the Competition Authority, while everything else is going ahead. Heineken Ireland are saying that they are not buying the third biggest company in this area, but the fourth. They argue that C&C, makers of Bulmers, ought to be counted in. Beer and cider are basically the same thing to them, it seems.

And the comedy line of the week:

"The Irish Times":1a1p00oo wrote: the Vintners' Federation of Ireland has expressed concern about a potential reduction in competition in the beer market[/quote:1a1p00oo]Well done lads. Your commitment to greater choice for the drinker has not gone unnoticed.
*salutes*

They have a point. With these 'Big 4', we may now be limited to a choice between Guinness, Carlsberg, Heineken and Bulmers in the local pub. That's unthinkable...

"TheBeerNut":2sd0vdmg wrote:

"The Irish Times":2sd0vdmg wrote: the Vintners' Federation of Ireland has expressed concern about a potential reduction in competition in the beer market[/quote:2sd0vdmg]Well done lads. Your commitment to greater choice for the drinker has not gone unnoticed.
*salutes*[/quote:2sd0vdmg]

i think they have been sampling their own merchandise <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->