At the end of the day I accept that I am going to sometimes dig a little deeper for the sort of products we are talking about, that the cost of manafacturing and doing business in Ireland is high, and that sometimes, yes, there is a mark-up in a pub like ATG that appears to only be attributable to some intangible in the aether.
Personally I think it probably [i:27l07mq9]is[/i:27l07mq9] worth paying a little over the odds to try a guest beer that I might not otherwise ever taste again (hypothetically, even someone on a tight budget might think the same - maybe the reason they're treating themselves to a trip to the pub is to try something different to what their standard fare from the off-licence is?).
I presume that ATG is shifting beer at these prices - or at least, as long as the prices remain steady or rising, we will know they are. They are a business, after all, not a co-op or public service. If enough people did start going elsewhere or buying from the lower-priced end of the menu then they'd presumably respond to that too, eventually.