TOPIC:

I've moved the horseburger jokes to their own topic before the thread got derailed any further.

[url:21f41t66]http://www.beoir.org/community/viewtopic.php?f=12&t=9414[/url:21f41t66]

"Andrew":3miag51u wrote: I've moved the horseburger jokes to their own topic [b:3miag51u]before the thread got derailed[/b:3miag51u] any further.
[/quote:3miag51u]

I think that's closing the barn door after the horses have bolted. <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

&amp;quot;KeeganAles&amp;quot;:1jimjgle wrote: [quote="Andrew"I've moved the horseburger jokes to their own topic [b:1jimjgle]before the thread got derailed[/b:1jimjgle] any further.
[/quote:1jimjgle]

I think that's closing the barn door after the horses have bolted. <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

Every little helps <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->

Slightly OT perhaps but I think it's relevant in the broader context of what keegan ales has been talking about.

I went to Martins last night and realised how much(new)stock in the craft section and floor space is Coors, CBA or other non independent breweries. The Irish beer is almost invisible in the fridges. Just an observation.

For me, and i suspect for most here, I have an informed opinion when I'm buying my beer, re. ownership (or most of the time). Do I want to support only local breweries/independents or am I happy to buy good beer knowing it's not independent. For me that's an easy choice, and I will buy it with no hand wringing. ( although its usually only ever Goose Island)

However, for most I suspect people they don't have this amount of knowledge about ownership and believe all these breweries are independent "craft" breweries. And as such think they are supporting a small company. I don't think there is really any way of addressing this issue, it's in all industries. If you were to boycott proctor and gamble or unilver sure you'd never be able to wash or eat ben and jerry's. Beer like all other commodities is no different and if indepedent beer at all costs is your bag, then best get up to speed with all the brands.

&amp;quot;marceldesailly&amp;quot;:k6agihzc wrote: Beer like all other commodities is no different.[/quote:k6agihzc]
That's the thing, though - Ben & Jerry's says Unilever somewhere on the package, where Blue Moon (purposefully) doesn't say Coors.


That's a problem for me. And for other people, too:
[quote:k6agihzc]What I don’t like is when the public is misled or not given accurate information so that they can make their own educated choice. So if you think a beer is being produced in one area and it’s really being produced somewhere else, or you think a beer is being produced by a given company but it’s really being produced by another one. I call foul. That to me is the delineator. It’s not so much whether you want to call it craft. For me, I’m asking: Is the message accurate? Does it mesh with reality? As a consumer, I don’t like to be misled. I want the truth to be easy to understand and not require special knowledge. Is that too much to ask?
...I never want to tell anybody that they shouldn’t make a decision they feel good about making. What I object to is people that are making decisions based on information that is inaccurate. Tap towers at bars and restaurants are full of pseudo-craft beer. You and I know. We have the special knowledge that the public does not because we’re on the inside of the industry. I think Blue Moon should be labeled Coors...
Greg Koch, Stone Brewing[/url:k6agihzc][/quote:k6agihzc]

The interesting thing is if it's brand value was percieved differently, the word Coors would be all over the Blue Moon label. The fact that it is not is an admission by Coors Marketing and PR that the brand has a negative connotation.