TOPIC:

The B&C were [b:3mpek4lp]told[/b:3mpek4lp] it's and Irish product by the rep who sold it to them. It was us who enlightened them as to it's Belgian origins.

The B&C were told it's and Irish product by the rep who sold it to them. It was us who enlightened them as to it's Belgian origins.

The brand is Irish. The beer is not.

"oblivious":3yntkll4 wrote: The problems is that bud and all the others no make no bones about there product been brewer under license, if you want to believe that its brewer in the Rockies, Holland or oz that up to you.

If Árainn Mór put brewed under licenses or contract that no problem, but there would appear to be an issue of misleading the consumers into think it an Irish product.[/quote:3yntkll4]

They mightn't hide the fact that it's BUL, but they certainly don't advertise it. What they certainly do advertise, and heavily, is how American, Dutch, Austrailian or wherever, their product is.

I don't think Arainn Mhor are doing anything different. It might not appeal to the purist in you but it's an economic necessity.

"sbillings":3yntkll4 wrote: The B&C were told it's and Irish product by the rep who sold it to them. It was us who enlightened them as to it's Belgian origins.[/quote:3yntkll4]

As for a rep not being completely frank when selling something? I hope you never have to deal with an estate agent or a car salesman... It'll shatter your faith in humanity completely.

I think what's going on here is (and I tend to agree, but I'm just trying to look at it from the other perspective) we see a couple of honest, hard working lads doing their thing with Galway Hooker, and as POC said, the purist in us would like to see all Irish microbreweries set this way. But that's not the reality.

Séan, you speculated that there may not be a brewer and that the beer may have been developed by the brewer in Belgium. We don't know this (which secrecy doesn't help their cause).
Perhaps they do have a masterbrewer, who developed the beers, and now they're being contracted brewed, while they concentrate on marketing, and getting the beers out there, and setting up their own brewery. Just like Galway Hooker. </devil's advocate> <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

When Bud\Heini\Fosters were created, the [b:8e9ngtsn]beers[/b:8e9ngtsn] were formulated and brewed in their countries of origin. They then used the same recipe to brew the same beer in another country, rather than shipping the product abroad.

What Árainn Mhór are doing is quite different. They have crated and Irish Brand, to sell a Belgian beer.

&amp;quot;Poc&amp;quot;:8e9ngtsn wrote: As for a rep not being completely frank when selling something? I hope you never have to deal with an estate agent or a car salesman... It'll shatter your faith in humanity completely.[/quote:8e9ngtsn]

So what you are saying is that it's OK to lie about your product?

If an estate agent or a car salesman told you a lie would you just shrug your shoulders and say fair enough, or would you say he is dishonest?

This is just another example of a pattern of misrepresentation of this product and I am pointing it out. Plain and simple.

[quote:2gdfjb6c]So what you are saying is that it's OK to lie about your product?
[/quote:2gdfjb6c]I think that's a bit strong. Maybe a rep lied about the product but we don't know for sure if the company did. It doesn't say 'Brewed in Ireland' on the bottle to be fair. I'm willing to give them the benefit of the doubt with the hope that they do intend to brew in Ireland if/when market conditions allow them to do so. This may not be their intention of course. I must admit though I would be more comfortable if an Irish beer was contract brewed by an Irish brewery. I think the beers taste Belgian which is a bit strange for an 'Irish' beer.