TOPIC:

Hey all! Does anyone know what brewery brews the beers currently for Árainn Mór? Is it Belgian?

I think so

But I wonder would they come under advertisement standards, as their web site defiantly gives the impression it’s an Irish product

It is an Irish product, as much as Budweiser is an American product, even if it is contract brewed here.

From their site:
[quote:3h1vaw92]The Árainn Mhór Brewing Company is a new Irish Microbrewing Enterprise [i:3h1vaw92]currently being established[/i:3h1vaw92] on the island of Árainn Mhór[/quote:3h1vaw92]

I for one am willing to give them the benefit of the doubt, and let them get established how they so choose. It may not be the [i:3h1vaw92]ideal[/i:3h1vaw92] way, but whatever works.

"noby":36y08g70 wrote: It is an Irish product, as much as Budweiser is an American product, even if it is contract brewed here.[/quote:36y08g70]

No it's not. Bud was formulated and brewed in the US, then duplicated here. These beers were never brewed here. Do they even have a brewer?

I am willing to bet that they came up with a brand and then just shopped around for a contract brewer, to make them some beers and that the beers were designed by the brewmaster of the Belgian brewery they hired.

I mean you can't even fit a bottle of Árainn Mhór into an Árainn Mhór glass. It's too small. That suggest to me that the company in question doesn't know or care what is happening in the brewery.

Read the lables. They wax lyrical about the island of Árainn Mhór and the “secret essence” of Árainn Mhór, but they tell you bugger all about the beer in the bottle. Árainn Mhór is about branding and the beer is just the product, which comes a distant second.

Ok, Bud is a bad example.

And yes they seem to have their marketing as a higher priority than the brewing. There's talk of a visitor centre on the island before there will be a brewery but... (why am I defending them again?)

Sbillings Wrote

[quote:jahisxsl]No it's not. Bud was formulated and brewed in the US, then duplicated here. These beers were never brewed here. Do they even have a brewer?

I am willing to bet that they came up with a brand and then just shopped around for a contract brewer, to make them some beers and that the beers were designed by the brewmaster of the Belgian brewery they hired.

I mean you can't even fit a bottle of Árainn Mhór into an Árainn Mhór glass. It's too small. That suggest to me that the company in question doesn't know or care what is happening in the brewery.[/quote:jahisxsl]
OK true!
But ---- getting things done and a business going in remote areas is not easy. People who have lived and grown-up outside the metropolitan areas sometimes have what to me (and others) would seem to have a rather odd way of going about things but you often find it works.

The beers they are selling are not going to set the craft beer world alight but at least they didn’t choose to brew a Bud clone or that sort of crap.
If I could buy Árainn Mhór locally I would be delighted - I have so little choice of beer.

Give the Boys or Girls whoever they are a chance perhaps they will get it together? Or at very least be encouraged to improve their products.