Hi Brian
Thanks for clearing up some questions. I wondered if a rep from the site would pop along.
Listen can I make two comments without trying to be nasty.
Firstly, your range is too low for most homebrewers on this site. There are still some kit brewers but mainly we are extract or all grain.
Get a bigger stock lineup that might interest us and you will get more business.
Your prices are pretty reasonable as you say.
Secondly... please get someone to do your website professionally. Right now it is I am sorry to say, very ugly and uses animated gifs not seen since the early 90s when I first started designing websites. That said, I have seen much worse homebrew shop websites <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="

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I am not pimping myself but please look into getting a pro to do it. I probably would not have the time to look after a commercial site myself.
Simple is better, get rid of the animations and use real images.
I look forward to seeing how you progress and wish you good luck. Get more stock, including equipment and I may be a customer.
Oh and I like craig, I watched all his videos when I first started. Nice and simple.
Oh and next time I update my blog I will stick a link on it for you.