I think Carlow don't really have any intentions to act as the local brewer for Carlow. It's a tactic which made perfect sense in 1998 and got them to the healthy position they're in today. Why try and tout beer around hostile pubs one keg at a time when you can fill a container and send it off to France or China or the US? I'd want the publicans of Carlow banging on the brewery gates before I started talking to them. And if enough people in Carlow keep banging on about "Why can't we get the local beer here?" then perhaps the licensees (or one clever one) will take notice.