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[quote:rdcdhnbp]If we sat down with Diageo today and said "You should make better beer", they'd say "Ireland doesn't want better beer. We've tried giving them variety, giving them artisan, and they won't drink it. What are we supposed to do?"
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[color=olive:rdcdhnbp]That reminds me of a cartoon, long ago in the Good Beer Guide (Britain) - a publican telling a customer: "I'm sick of telling people there ain't a market for class wine in pubs"...

When, pray, did Diageo offer Irish punters artisanal beers? In the seventies, when they stopped making plain Porter?[/color:rdcdhnbp]

"bigears":3re7qpxl wrote: It seems to me Diageo toy with the idea of 'better' beer every once in a while but then they shy away from adding any semblance of flavour that might make it really different.[/quote:3re7qpxl]I think that's the sting of the James's Gate beers experiment. And yes, that was before its time and might work better now. However, [i:3re7qpxl]every time[/i:3re7qpxl] Guinness do something different, you'll see vox pop pieces in the paper where people complain that Guinness is Messing With My Pint, and that this is Bad. What we'd have to do is tell people that Your Pint is not something to be proud of, and that they could have it so much better.

And doing that without getting a bar stool over the head is the challenge.

"oblivious":3re7qpxl wrote: I get the impression that a numbers of publicans don’t have an interest real interest in what they sell; they will buy the usual brands of the big three[/quote:3re7qpxl]I very much doubt that that's true. They sell those brands because that's what people trust because that's what the TV told them. If Irish craft beer was flying out the door, if Carlow Brewing were shirt sponsor for Manchester United, things would be different.

Laurent, the bars don't sell only one brewers' beer. Diageo is one of the big three, but you won't find many bars without a Guinness tap in Ireland. The big three are the only ones with big marketing budgets, and therefore the only ones with mass-market appeal at the bar taps. The consumer has decided it should be so; the brewers merely encourage it. If public opinion changes, so will the brewers. Eventually. The only legislative change that might help this, IMO, is a ban on alcohol advertising. I'd be in favour, but I don't know if other members of this proto-group would be.

"Joris P.":6y386v4b wrote: When, pray, did Diageo offer Irish punters artisanal beers?[/quote:6y386v4b]1997.

"Joris P.":1qianguo wrote: When, pray, did Diageo offer Irish punters artisanal beers? In the seventies, when they stopped making plain Porter?[/color][/quote:1qianguo]

They had a test market of a rang called James gate it included a stout, wheat, red and pilsner it think around a few years ago


it was not bad, but i would not call them artisanal beers

[color=olive:3d0gcsrm]I'm pretty sure that if Diageo spent the necessary amount of money on selling this Brewmasters' (or whatever) series, it would sell a lot better.

And WHO exactly, is sending these messages as "not to mess with my pint...?3[/color:3d0gcsrm]

"Joris P.":3a7h93yo wrote: [color=olive:3a7h93yo]I'm pretty sure that if Diageo spent the necessary amount of money on selling this Brewmasters' (or whatever) series, it would sell a lot better.[/quote:3a7h93yo]

they would have to first to imporve some of the recipes

"Joris P.":3a7h93yo wrote: And WHO exactly, is sending these messages as "not to mess with my pint...?3[/color:3a7h93yo][/quote:3a7h93yo]

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