TOPIC:

Actually now that I think it, why not phone the Love Irish Food guys and ask them the steps involved.

Surely the only way is to form an association like the Soil Association in the UK or the Federation of Master Builders or RECI or CORGI and invite brewers to join. If they meet the associations standards ( and in most cases pay large sum of money ) then they have the right to use the associations logo / name etc

Also pubs / off-licenses who stock beers from the above brewers and others that meet the associations criteria ( whatever they may be ) would have the right to display the logo / name etc

In return the association markets the product in general and handles PR and the press etc.

Cheers

Will

I wonder have the Love Irish Food guys any interest in doing a Love Irish Craft Beer accreditation?

"Tube":1bm8mni9 wrote: You have your pedant hat on again![/quote:1bm8mni9]Well yes: it doesn't come off. But if we're talking about something that's ever going to go further than a forum it is important to get the terminology right.

"Tube":1bm8mni9 wrote: It's coming up with something exactly like Love Irish Food or Guaranteed Irish, or various Bord Bia marks, all of which are phrases, controlled, an not just anyone can use them.[/quote:1bm8mni9]I refer you to the other thread again. It's not the protectedness that's the problem with using an accreditation.

Ok, I'm going to start another thread in the member's forum as I don't really understand that one, which seems to be about trademarking a phrase rather than an accreditation programme.

It's the bottom half of the post linked to above to which I refer. But yeah: please do start a new thread.