"oblivious":19r3p2rw wrote: Yea all water boils at 100c at normal atmosphere no such thing as cold brewed
But its a marketing term to confuse people into thing that brewing is part of or the same as fermentation,[/quote:19r3p2rw]
I'm shocked and saddened by your cynical attitude. The good people at Diageo would never stoop so low as to tun their proud brewing heritage and unparalleled skill, into simple marketing jargon. For shame!