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Re-badging/branding irish craft beer with a pub's name 14 years 8 months ago #1

I suppose market square is the right hole for this...

I know someone who works in a fairly large pub/restraunt/nightclub in town (dublin) and they are looking to possibly sell their own branded beer as they get a lot of tourists coming in asking for "local beer".

Now he said he has had independant irish breweries come in and try sell them irish beer and he asks them about the possability of doing a beer with the pub's name on it. But none ever get back about it.

My question... are there any breweries in ireland that specialise in this type of thing? It must have been done before.

Re-badging/branding irish craft beer with a pub's name 14 years 8 months ago #2

This has being done many times before,its just a bit of good business and I can see nothing wrong with it. I think "the Gingerman" sells franciscan wells beers with their own name on it.

Re-badging/branding irish craft beer with a pub's name 14 years 8 months ago #3

Buckley's in the B&C also. Made by O'Hara's.

Re-badging/branding irish craft beer with a pub's name 14 years 8 months ago #4

Yea if you want a pint of rebel red, the gingerman sell it as writers red, I'm not sure which other ones they have but they have been rebranded. I think Carlow might do the same thing but am unsure wether that is true or not.

If anyone would like to go into the market of selling own branded beer to pubs then I would be all ears!

Re-badging/branding irish craft beer with a pub's name 14 years 8 months ago #5

The Gingerman also does FriarWeisse but I think it's the same name.

Re-badging/branding irish craft beer with a pub's name 14 years 8 months ago #6

"Tube":3v2vo4ix wrote: Buckley's in the B&C also. Made by O'Hara's.[/quote:3v2vo4ix]

What O'Hara's product is "Buckley's a rename of?

-Buckley's is a LITTLE different in that it's a product created for the B&C; not rebranded for the B&C.


I question whether "it just makes good business sense" or not.

The beer business is to a large degree the business of promoting a brand; if you rename your product everywhere you're not helping your brand at all; in fact you're creating a new competing brand to your own brands and providing it to a pub.

I'd certainly want to retain rights to the brand if I were a brewery and were to even CONSIDER such a request and I'd probably charge EXTRA, too. Pubs think they can get away with murder here because the Guinnesses and Heinekens of the world have been giving them tons of free stuff (bribes) for years to keep their business. -This is normally called "corruption".

If the pub's customers are asking for a local beer, and I know this is a really crazy "out there" idea, why don't they just PROVIDE THEIR CUSTOMERS WITH A LOCAL BEER?



Adam

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