There are only so many ways you can give away free homebrew without risking it being perceived as cheap swill. Just picture the set-up....free samples of homebrew in a pub at a festival. It'll be mayhem and stocks will dwindle fast, as is to be expected. I think homebrew and those trying to promote it should try to associate it with quality, try to distance it from how its been traditionally perceived.
I think alot could be said for a cooked food stall where ICB sell food items and offer samples of homebrew from a selected range of our brews. I'm talking about Seans three bean chili, Nobys sausages, a spicy Thai curry, any good beer food really. And with your portion of food you get a homebrew that's a good match to drink with it. A little like the IBA's 'Beer Naturally' campaign but without the desperate attempts of the corporate giants trying to offset their flagging beer sales.
How might this idea settle with Franciscan Well?