If the pubs think this will help them one jot they are living in cloud cuckoo land. They will never compete with the supermarkets on price. Even if the supermarkets are forced to raise their prices slightly by this legislation, they will still be a lot cheaper than the pubs.
If the minimum price was high enough to make supermarket beer the same price as pub beer, there would be a field day for alcohol smugglers and the tax take on alcohol would go down. No way [b:2wnpzue3]that [/b:2wnpzue3]is ever going to happen.
Minimum pricing is actually a very old concept and has been used here since before the formation of the state. Duty on alcohol, coupled with the fact that anyone selling alcohol wants to make a profit from it, made for a de-facto minimum price. The supermarket business model, where they are willing to forgo profit on alcohol in exchange for footfall, broke this system and resulted in less VAT being paid on cheaper alcohol. This is bad for the government.
When times were good and alcohol consumption was at it's peak, no one cared too much about what the supermarkets were doing. Now that the government is trying to get every cent it can lay it's hands on [b:2wnpzue3]and alcohol consumption has been in decline for a decade[/b:2wnpzue3] cheap supermarket alcohol is destroying the country?
This is just a patch on existing regulation and will help no one.
It will only affect people who buy bargain alcohol.
It will not affect pub drinkers, as they are already paying more than the minimum price.
It will not affect people shopping at the quality or premium end of the market as they are already paying more than the minimum price.
It will not change the habits of problem drinkers as many fall into the previous two categories and those who are buying cheap supermarket alcohol will simply pay the higher price and carry on regardless, or seek out cheaper alternatives, possibly from extra legal sources.
Do they really think it is the poor who are the problem drinkers or are they really just trying to maximise their revenue from VAT? Problem drinking is just the usual justification and it doesn't stand up to scrutiny.
"It's for your own good. Sure if it was too cheap you'd be drunk all the time and we'd never get a lick of work out of you."