Brave men died in the field at Agincourt for [b:tg4tf0jy][i:tg4tf0jy]this[/i:tg4tf0jy][/b:tg4tf0jy]!?
Mind you, I'd rather have any amount of French-wine-promotion over Wells & Young's attempt to co-opt St George's Day as their corporate property, Diageo-style.