TOPIC:

"jimmy":3d76nlw7 wrote: Some people will drink whiskey squeezed from a wet sock![/quote:3d76nlw7]

That was only once and the sock was clean! <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->

&amp;quot;KeeganAles&amp;quot;:32yajiku wrote:

&amp;quot;Biertourist&amp;quot;:32yajiku wrote: -I'd like to think that I'm only paying for what's IN the container, but I admit that I'd think twice before dropping 10€ on a can of beer.

&amp;quot;Biertourist&amp;quot;:32yajiku wrote:
A $4 12oz can of Ten Fidy will cure you of that prejudice.[/quote:32yajiku][/quote:32yajiku][/quote:32yajiku]

I think I've had most of the Oscar Blues beers in can and the DELICIOUS Kona Brewing Coconut Porter; they're GREAT beers but presentation and even ceremony is important in promoting a top-tier product at a top-tier price.

I think I could be happy with 90% of my beer coming out of a can (assuming the beer that I want is available in cans), but when I want to go for something special I want that cold smooth glass bottle and if it's corked that's even better!

Those Italian craft beers make you WINCE with the price, but then you see the BEAUTIFUL bottles and the art work and you just get sucked in to paying for the whole EXPERIENCE. Then you taste the beer and think "yea, that was probably actually worth half that price, but the whole EXPERIENCE was still probably worth it."

The end-to-end great beer experiences are where its at and are the most memorable thing and packaging has its part to play there. A great trip with a great meal and great craft beer combines to be more memorable, and more valuable, in the way that I calculate value anyway, than the sum of its parts. -Drink that beer again and be transported back to where you were when you first had it. The Guinness "double pour" doesn't do anything to the beer, it's needless ceremony, but it IS memorable and it IS something that you don't mind returning to again out of pure nostalgia. -The same when you get served a Bavarian Hefeweizen in the bottle and they roll it across the table and pour it, and then pour out the last bit of yeast with a flourish. It's unnecessary ceremony that doesn't actually make the beer any better, but at the same time the experience is more memorable and just feels more "premium". -I feel like premium packaging can be a bit of the same. (Ever own or open or see someone open a new Apple product? -Does premium packaging REALLY add anything tangible? -No, but the non-tangibles still have perceived value.)


Adam

&amp;quot;Biertourist&amp;quot;:12gqxln3 wrote: the non-tangibles still have perceived value.[/quote:12gqxln3]One of the things I really like about the craft beer movement is its attempt to do away with that sort of thing and focus on the beer.

I feel it's my job as a beer campaigner to point people away from packaging, pouring rituals and TV ads and towards the actual drink.