I love the Sierra Nevada beers
I love the Traditional styled Sierra Nevada branding and labels
I love the stubby bottles
I love the fact it has doggedly stuck to its pale ale recipe even though a million breweries have sprouted up copying the style (numbers maybe off a little!)
Sierra Nevada has style and character - as simple as that.
Cans have no style, Cans reduce packing costs, Cans are a symbol of mass produced beer. When someone says a can of beer to me - I see Dutch Gold,
People will argue that it tastes the same.. but beer would taste the same from a sterilised toilet too - or a shopping bag.
ever bought wine from a can ??
Didn't think so.
I personally am very disappointed with this development - hopefully it flops.