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Going by the distributional they have already they are getting a helping hand alright.

"nigel_c":1vtclpiz wrote: Going by the distributional they have already they are getting a helping hand alright.[/quote:1vtclpiz]

Its something that's crossed my mind too.

"TheBeerNut":2j7rrszl wrote: I don't think there's any reason to suspect Molson Coors, or any big brewery, is involved in McGargle's.[/quote:2j7rrszl]

I'll have to respectfully disagree with you on this one.

Bear in mind they're an importer, not a producer. Their marketing and distribution is high spec [i:3a6gpti6]because that's all their business involves[/i:3a6gpti6]. Consider also that Molson Coors owns several breweries in the UK -- it would be silly of it to hire in Thomas Hardy as a third party.

From Thomas Hardy own site, it would not be the first time have have packaged for a major brand


[img:2e8xpyr4]http://i179.photobucket.com/albums/w316/markhip/e4d3a167-8c2d-47c0-a9d6-c3f4392f0f91_zps585c0fca.png[/img:2e8xpyr4][/url:2e8xpyr4]

The problem here is that I can't see how the beer can survive. They made a balls of the name of the brewery as well as the branding/marketing. They can't just change the labelling and stupid cartoon characters, they have to change the name of the brewery too.

It's a complete disaster. Does anyone know of anyone who actually likes the name and marketing? I certainly don't.
It "might" go down well in the US among those that buy in to the Blarney and Paddy whackery.