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&amp;quot;GrimRob&amp;quot;:3e0e2vwf wrote: On the ball Brian <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: --> lol[/quote:3e0e2vwf]
Well we did say that we wont be beaten on price. Regardless of whatever special offers or deals are out there, you'll still do better with us.

Its a bit of a double edged sword for us though. On one hand, as wholesalers, we have the margins to sustain any kind of price war. For ever.

But on the other hand, our real goal is to develop the homebrew business in Ireland, and that means that there must be an incentive for more guys to open shops and stores. Price wars and high rents and rates dont help. All they do is delay the development of new stores.

Also, free shipping isn't sustainable because suppliers are losing money, so not everybody will survive this. I guess the big guys will. But it will kill the smaller guys, and thats really not good for the Irish homebrewer long term.

&amp;quot;HomeBrewWest&amp;quot;:gcrpu5gv wrote: But on the other hand, our real goal is to develop the homebrew business in Ireland,[/quote:gcrpu5gv]

when are you going to start catering to all grain brewers? you have no hops, yeast or grain! (By which I mean cheap, good variety of hops, cheap base and speciality grain, and liquid yeast)