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"TheBeerNut":jaaw3jk6 wrote:

"Biertourist":jaaw3jk6 wrote: I do think there's even more awareness work to be done (although not at this event, obviously) to the experiences/flavors that craft beer brings to the table and specifically Irish Craft Beer, obviously for those who are not convinced about beer as a drinks category.[/quote:jaaw3jk6]Further off topic, but I think the best way to approach this is via food. It'd be easier if more of our breweries made stronger, more food-friendly, beers though *cough*hint*cough*.[/quote:jaaw3jk6]

I could not possibly agree more and have been thinking this exact same thing.


Adam

&amp;quot;brian_c&amp;quot;:2j99e4pa wrote: The way to every beer drinkers heart is through his stomach. <!-- s;) --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s;) -->[/quote:2j99e4pa]

Brian, you're missing 50% of the market:

"The way to every beer drinker's heart is through HER stomach."

-This requires more explanation, but the growth potential for craft beer is much more significant if we can convince the female part of the population.

There are plenty of women who drink (and prefer) craft beer now in the US but who wouldn't be caught dead drinking fizzy piss lager, nor most macro stuff. -The higher cost, fancy glassware, and pairing with fine food, and general "uppidityness" of the beer geeks I'm sure has something to do with it. <!-- s;) --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s;) -->


Adam

&amp;quot;brian_c&amp;quot;:cs58a1bh wrote: Sorry, I'm the type of person who just begins every sentence with sorry.[/quote:cs58a1bh]

I hear ya! Hard habit to break...Sorry!