Well, I think I have a timeframe now to have the Beoir App go to launch...
We can create an info pack- A page detailing home brew companies and their websites, another page highlighting pubs that sell craft beers, another page on the amazing Beoir App, and then a few pages created from the articles on this site.
As for a sign-up bonus; How about going in the other direction- We give prospective members a 'loyalty card' which they can then get stamped by each brewery when they buy a beer at that stand- If they come back with 8 boxes stamped, they get 6 months free membership (or better still, 18 months for the price of 12)