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"Russell":1uygsaku wrote: You could understand promotions of macro beer if their own product was more expensive but its not so they should be doing the exact opposite.[/quote:1uygsaku]But it's not their beer. It's beer made by someone who happens to use the on-site brewery and whose beers they're obliged to sell.

The brewer himself looks after the lines on the MM taps, not the bar staff, and he probably also writes the pump clips and put up the sad little A4 sign advertising the beer. But ultimately, making beer from MM is not his job, it was just something he did to have access to a working brewery and now, presumably, is contracting for them because it's handy income.

"Russell":1uygsaku wrote: Craft beer in this country will never increase in popularity if the brewers themselves wont even promote it.[/quote:1uygsaku]
The brewer seems to have given up on the Irish beer market and has no real interest in being involved in it. He brews almost exclusively for export. A couple of years ago he bought them the dublinbrewpub.com domain and offered to put a site together for them. He said they weren't interested.

The pub management are like most any superpub management, and regard the house beers as an oddity which their owner obliges them to sell. They seem to have an uneasy, if not outright hostile, attitude to the brewer. No city centre publican wants to be forced to sell a 7% ABV beer, by the pint, for €4.

So the brewer and the pub management, for their own reasons, are totally indifferent to the MM beers. There's no point haranguing either of them about it: it's not at the centre of either of their business models.

Where direction is needed is from the owner, but I suspect the novelty of having his own brewpub may have worn off. I'd say he still thinks it's a good idea in principle, but, meh.

Indifference all round, really.

You never know, the owner of MM might take more of an interest. He took a major hit when a certain bank went national.

TBN's right about the indifference. The owner can't see the appeal of having a brewery, according to the brewer.

"Hendrixcat":2w1yvnvm wrote: You never know, the owner of MM might take more of an interest. He took a major hit when a certain bank went national.[/quote:2w1yvnvm]

Even if they when I think they missed the boat with the good times. I just can't see a bank under the current climate invest back into a micro the let fail

A further observation: I think MM shows the power of having one's own retail outlet for one's beer. Irish craft breweries run by skilled and dynamic enthusiasts can go to the wall very easily, but this one has managed to remain in constant operation for over a decade despite absolute indifference on the part of [i:2p4awz32]everyone[/i:2p4awz32] involved in the business, simply because there's a bar selling at least three of the beers all the time by default.

[quote:34fqe57g]TheBeerNut
A further observation: I think MM shows the power of having one's own retail outlet for one's beer. Irish craft breweries run by skilled and dynamic enthusiasts can go to the wall very easily[/quote:34fqe57g]

The pub is on the main street of Dublin not in a Co Clare village. Sadly our sample set of Irish brew pubs is be a bit small <!-- s:cry: --><img src="{SMILIES_PATH}/icon_cry.gif" alt="" title="Crying or Very sad" /><!-- s:cry: --> .

Yeah, fair point. I didn't say that having an outlet was a [i:ghqhytx9]guarantee[/i:ghqhytx9] of success, but there's a reason why the established beer specialists are all in the big cities.