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"emmetg":7x1atrq2 wrote: what we need is a Reinheitsgebot law[/quote:7x1atrq2]There'd be no more Dungarvan Black Stout then. I guess you can forget their Coffee & Oatmeal one too.

"TheBeerNut":1evyyyql wrote: On that glorious bright morning when Dungarvan brews its 20,001st hectolitre that year, we say "Fair thee well,[/quote:1evyyyql]
Does Beoir still call it "craft" beer, tho?

"Andrew":9stsedor wrote: To me, "craft" indicates a hands on process by people who understand aforesaid craft. I don't think that chemically deconstructing something and then reconstituting it in a lab is craft, it's science/chemistry.[/quote:9stsedor]

Hmmm of course it's a craft, and a very skilful one at that, but is it what you want to drink, that's another story.
I think the issue is where the actual craft seeks to stray from tradition and produce a reproduction of something that uses a traiditional method by using modern technology to cut corners and drop production prices. I think the main difference is marketing and market research drives things that it is perceived the consumer wants, green bottles for presentation, disregarding the fact that green bottles are responsible for that ugly fart smell when you open the cap, just for an e.g.

"Tube":22p93v2x wrote: Does Beoir still call it "craft" beer, tho?[/quote:22p93v2x]It would not be "Irish craft beer" under Beoir's definition. Dungarvan would not be a microbrewery any more.