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"sbillings":1bnzl88y wrote: They probably are probably afraid of their beer going the way of Stella.

Inbev originally positioned Stella as a premium product (remember the line "Reassuringly Expensive"?) but supermarkets started loss leading it to get the customers in. Next thing you know: Wifebeater.[/quote:1bnzl88y]

A man walk into a pun give a good account of the rise of Stella <!-- m --><a class="postlink" href="www.manwalksintoapub.com/">www.manwalksintoapub.com/

Apparently the expensive price appealed to both the aspiring chav, middle Englander and yuppie

&amp;quot;oblivious&amp;quot;:3jho72n6 wrote:

&amp;quot;sbillings&amp;quot;:3jho72n6 wrote: They probably are probably afraid of their beer going the way of Stella.

Inbev originally positioned Stella as a premium product (remember the line "Reassuringly Expensive"?) but supermarkets started loss leading it to get the customers in. Next thing you know: Wifebeater.[/quote:3jho72n6]

A man walk into a pun give a good account of the rise of Stella <!-- m --><a class="postlink" href="www.manwalksintoapub.com/">www.manwalksintoapub.com/

Apparently the expensive price appealed to both the aspiring chav, middle Englander and yuppie[/quote:3jho72n6]

Good read, that