The Irish Times reports that Wetherspoon's are selling beer at 99p a pint[/url:2rvvml0o]. They only mention Greene King IPA and San Miguel, but it's still technically beer.
Naturally the neo-prohibitionists have been bleating about it encouraging binge drinking, but Wetherspoon's simply point out that supermarket beer is cheaper.
Can you see something like this happening is Ireland?