I wonder how many brown envelopes it took for the govt to favour MUP, where the price hikes don't go to the exchequer, but into the hands of big beer. The article says incorrectly that if the price hike was tax based that retailers could opt not to pass it on. They can't opt not to pass it on with cigarettes, so the same law can be made apply.
Personally I have no issue with jacking the price of a slab of shit beer and seeing what happens. If it produces verifiable results, great, if not, well the exchequer benefits anyway, just not with MUP as proposed.