Here's the official press release. I've marked in bold the bits that are directly addressed to you all:
[quote:1xcxrle1]Thursday, 17th October 2013: Smithwick’s is today celebrating the launch of their limited edition Winter Spirit Brew from the award winning Smithwick’s Master Brewers. The first brew from the new Smithwick’s Seasonal Ales range, this limited edition Irish ale is perfect for long evenings by the fire.
With over 300 years of brewing experience and the expertise of nine generations of Smithwick’s brewers, [b:1xcxrle1]this new seasonal ale is set to impress craft beer drinkers[/b:1xcxrle1]. In keeping with its seasonal roots, Winter Spirit provides a warmer, deeper flavour as a result of the roasted barley used in the brewing process. Fermented using the prized Smithwick’s yeast, the inclusion of aromatic hops late in the brewing process makes for a sumptuous winter ale.
Smithwick’s Brewer Alan Dempsey said: “The launch of Winter Spirit is a truly exciting development for us following the very successful launch of Smithwick’s Pale Ale two years ago. Winter Spirit is a great tasting premium quality dark ale, which [b:1xcxrle1]we’re sure will be enjoyed by craft beer lovers across the country[/b:1xcxrle1], and only one batch of Winter Spirit will be brewed which makes it all the more exciting.”
Earlier this summer, Smithwick’s celebrated 300 years of experience with the launch of their first TV ad in seven years, [b:1xcxrle1]which grabs the attention of craft beer drinkers[/b:1xcxrle1] by using a distinctive ruby-red squirrel to bring to life the craftsmanship of the beer, alongside a new strapline, ‘Experience. It’s what you do with it that counts’.
Winter Spirit, the first of the Smithwick’s Seasonal Brews is available in 500ml bottles priced at €2.59 RRP.[/quote:1xcxrle1]
Because we're [i:1xcxrle1]all[/i:1xcxrle1] about the squirrels.