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"TheBeerNut":3ozlcl1x wrote:
Earlier this summer, Smithwick’s celebrated 300 years of experience with the launch of their first TV ad in seven years, [b:3ozlcl1x]which grabs the attention of craft beer drinkers[/b:3ozlcl1x] by using a distinctive ruby-red squirrel to bring to life the craftsmanship of the beer, alongside a new strapline, ‘Experience. It’s what you do with it that counts’. [/quote:3ozlcl1x]

Please don't let that squirrel quote be an elaborate TBN hoax. I really want someone in marketing la-la land to think that a CGI squirrel lobbing a few hops into a kettle is what gets us craft beer aficionados going.

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&amp;quot;Saruman&amp;quot;:awt8lf15 wrote: There was about 35-45 perhaps.
The brewmaster from Smithwicks was there and that was great as he answered questions including pretty much every ingredient in the beers, right down to hops, though not quantities.
I recorded the talk on my phone so if it comes out OK, I will have some quotes to put on my blog.[/quote:awt8lf15]

Oooh! Beoir Covert Operations Unit. I like it - though you may never be invited again!