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[quote:q3t5dspa]Ale just doesn't cut it in the advertising stakes. [/quote:q3t5dspa]

How come we sell more Hooker than any other product under the Banner of Irish Pale Ale ??

No point in taking on a product if you wont be true to its style.

I can hear the conversation at the bar now, "have you seen the new lager from Roscommon brewery, i wonder will it affect their Ale sales?"

A spade is a spade !

[quote:v5f40rza]How come we sell more Hooker than any other product under the Banner of Irish Pale Ale ?? [/quote:v5f40rza]

I'm glad to hear it, but I suppose I had the more beer conservative types in mind.

"Hendrixcat":2qfvubf9 wrote: [quote:2qfvubf9]How come we sell more Hooker than any other product under the Banner of Irish Pale Ale ?? [/quote:2qfvubf9]

I'm glad to hear it, but I suppose I had the more beer conservative types in mind.[/quote:2qfvubf9]
I can't see the word lager making a difference.

The most common question I hear in the Porterhouse (other than ou est le Guineees?) is which of your beers is most like Heineken/Bud/Carlsberg. Lager sells big time. It makes up 75% of the beer market. I'm not serious about the Porterhouse pushing Hooker as lager, but you'd be surprised how many less adventurous drinkers would try it if they thought it was a Vienna lager or something a bit more familiar.

"Hendrixcat":l52maygc wrote: which of your beers is most like Heineken/Bud/Carlsberg.[/quote:l52maygc]On Friday someone came to the bar and asked for Heineken and, instead of "We have Temple Brau instead" was told "We only have that in bottles" and was duly sold a bottle of Heineken. I wonder how often that happens.

"Hendrixcat":2k6omn3q wrote: The most common question I hear in the Porterhouse (other than ou est le Guineees?) is which of your beers is most like Heineken/Bud/Carlsberg. Lager sells big time. It makes up 75% of the beer market. I'm not serious about the Porterhouse pushing Hooker as lager, but you'd be surprised how many less adventurous drinkers would try it if they thought it was a Vienna lager or something a bit more familiar.[/quote:2k6omn3q]
If people are looking for something that resembles the main stream lagers, they're going to be disapointed by Galway Hooker and order something different the next time. The Porterhouse's lagers do a much better job at imitating main stream lagers.