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"oblivious":250116tl wrote: I wonder why they went with a lager instead of ale considering the connection with Smithwick’s[/quote:250116tl]
They probably thought "hey, we want to make as much money as possible. The best way of doing that is trying to mimic the bland heavily advertised beers. Let's do that so".

Brewed in the EU. Czech Republic, would be my guess. Definite Bohemian lager flavour. Born in Ireland? The name was born in Ireland, the rest, who knows?

Right here ya'll go... TIME BEER Commercial Description:

"A BRIEF HISTORY OF TIME

Time, a great Irish brand, was born in 1960. Enjoyed throughout Ireland it soon became the biggest selling beer in the country (excluding stout). Then in 1965, at the peak of it's success, TIME was aquired by its major competitor and withdrawn from the market. But the story doesn't end there because now TIME is back offering you a wonderful Slow Brewed lager of exeptional quality and character.

It's about time, don't you think?

Lager Beer at it's best.
Enjoy!"

I thought i was told it was brewed in Belgium but it may be Czech as posted earlier. I think Belgium is the cheapest place to bottle beer in Europe though and why Arainn Mhór, and possibly Time, would choose there (don't quote me on that!)...

I'm supping on some for the first time at the moment. Not very exciting at all, really. Little to separate if from the mass produced European lagers, but a little more satisfying malt wise. It's a safe bet from a marketing perspective, and probably the way to go in order to break into the market.

"Hendrixcat":3dideku5 wrote: probably the way to go in order to break into the market.[/quote:3dideku5]I think the opposite: for the money you can get a really good imported beer, and for less you can get something just as good from Eastern Europe. Unless they're planning big-brewer marketing, I can't see it doing well.

It's not bad though. Reminds me of Beck's.

Your point about the cheaper lagers of equal quality available from Eastern Europe is very true, and I never really considered it before. What crossed my mind was the willingness of lager drinkers to migrate to another lager. This is what makes the marketing of lager so appealing I suppose.