I thought it was a great article and shows how far we've come in the past decade - this was something that Liam of the Porterhouse was also emphasising on the launch night of their festival.
The growth of awareness (or membership) of Beoir in and of itself is not the goal of the organisation (im my opinion) but rather the growth in availability of local craft brewed beer.
I would also think that anyone reading that article and then googling any of the breweries will end up finding this site anyway.