I disagree that ICB is just a website. Did the average Joe Soap who saw signs at Septemberfest for ICB think it was a website? Was it explained to Joe Soap that ICB was just a website and not as an introduction to the fact that beer is important to a lot of people and it can be the same for everyone. I don't see how Beoir is going mean more to people than a fairly established name (not website) such as Irish Craft Brewer