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17 years 2 months ago #199

I agree with Silenus and a number of others.

Although it was good to see the ICB-ers get a good slot the prog as a whole was the worst of the series.

Apart from the ICB bit it included Guinness and Oz's origins with a Hitchcockean cameo by Carlow.

There's no doubt that all of the series has been heavily edited, so much so that by the time you're getting into a particular brewer etc. they've moved on.

Failing to show some ofthe micros means that the watcher thinks Ireland = Guinness and flourishing contry pubs. An opportunity missed to give the smaller brewers a fair go.

Not surprised someone has asked for Centennial Ale, it wasn't made clear who you guys were, on the flipside it did make it look like there were a load of commercial brewers in Ireland maybe.

As for totally ignoring Irish whiskey...don't get me started on that....

17 years 2 months ago #200

Aye it's true, it's quite misleading, they describe us as "Craft brewers" rather than "Home brewers". I suppose you could argue that a home brewer is by definition a craft brewer, but it doesn't work the other way round.
They describe us as "the future of Irish Brewing" too, which is also a bit misleading - I mean I don't imagine too many of us (actually vs dreamily) taking things to a larger scale and producing for sale.

Although on the plus side, the fact that Hendrix's Centennial Ale and my coffee stout were asked about as a result of the show, there's a glimmer of hope there that there MIGHT have been some more folks enlightened to the possibilities of 'not your normal' being available. Of course they could be already well in the 'not your normal' camp just looking for something else new.

At the very least I hope that it provides more customers for the B&C

17 years 2 months ago #201

There's no doubt it was misleading. The term craft brewer implies commercial availabilty in the language of the moment. This could change though.

Most of us are brewing beer that is far more pleasing to the beer lover than the macro stuff widely available in pubs across the country.

17 years 2 months ago #202

I see the term craft brewer as saying nothing at all about whether the brewer is commercial or not. It's about brewing beer with quality and flavour being the primary concerns, leaving efficiency and cost as secondary.

Not all commercial brewers are craft brewers, but neither are all home brewers (a kit and kilo brewer in search of cheap alcohol is not a craft brewer). I use the term craft brewer to differentiate myself from the latter, just as the brewer from a commercial micro might use the same term to differentiate himself from the former. If I sense confusion I use the term amateur craft brewer.

17 years 2 months ago #203

Like most here I agree you all were great on the TV well done.
I was a bit disappointed in the program in general and would have preferred it to be more about the beer and less about Oz and James bickering it just made them look foolish especially James who seems to contribute little else.

The subject of independent craft brewing and [i:s1mebk3u]amateur craft brewers [/i:s1mebk3u]would make good TV for an Irish program.

Any of you got contacts in the media that could be approached to make a show of this type? sbillings weren’t you on a TV programme last year?

17 years 2 months ago #204

I think of myself as a craft brewer too, but you're wrong if you think that the public will assume they can't buy your beer.

The general understanding at the moment is that home brewers do not sell their beer and craft brewers do.

I do not tell people that I am a craft brewer. It sounds like it is my profession. If people ask me what I do I tell them I am a medical scientist and that brewing is my hobby.

We can dress it up all we like but we're home brewers. Non brewing/beer enthusiasts have no idea how beer is made and make no distinction between elaborate all grain set ups and kit'n'kilo.
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