Seriously, I think it would be worth it for the free tickets, if the technical difficulties can be sorted out (can't do a steam beer: has to be pilsner or schwarzbier). But you'd want to be starting on it now, and making arrangements with the organisers.
And you don't have to be actually attending to enter the beer: the competition is between "clubs". It would be for the honour of ICB and the joy of seeing us hammered by some semi-pro seriously-kitted-up Swedes.
Mmmm. Reflected glory...