A quick bit of research, there was a talk by prof Peter Anderson in relation to the safe levels of consumption and the correlation between binge drinking and cancer. This talk lasted 30mins. There was then a workshops in relation to ways to address the problems discussed(alcohol consumption being only one of them) 150 people were involved in these workshops including the minister for health. At the conclusion of this suggestions were made on how to tackle the issues. The usual raise the price, ban advertising were trotted out. This was then seized upon by the anti alcohol lobby and propagated through social media. These were suggestions by people at the conference and is not yet an official position taken by the Irish Cancer Society.