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Brewery Lane, Temple Bar

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Brewery Lane, Temple Bar 13 years 6 months ago #19

"TheBeerNut":31plbln7 wrote: pricing of the macro beer with, fairly I think, a reasonable premium. The problem arises because the macro beer is already priced high.[/quote:31plbln7]
If I'm reading right you're saying the price is macro price PLUS a reasonable premium?

Brewery Lane, Temple Bar 13 years 6 months ago #20

That's the strategy as I understand it, yes.

Brewery Lane, Temple Bar 13 years 6 months ago #21

I'm more curious about why do you think it's reasonable for a publican to charge a premium for craft beer over macro when in most cases the craft beer costs him less to buy wholesale?

Brewery Lane, Temple Bar 13 years 6 months ago #22

I've no idea what the wholesale price of beer is. I'm not in the trade.

Brewery Lane, Temple Bar 13 years 6 months ago #23

Why do you feel charging a premium is fair then, when you don't know if the publican paid a premium or not?

Brewery Lane, Temple Bar 13 years 6 months ago #24

In general, products from small producers cost more than products from large producers.
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