I think it's to make the bottle call to mind a pint in a glass in a pub. People will have positive associations of the colour of the beer on the supermarket shelf, and by the time they've opened it it's already paid for.
&quot;bigears&quot;:37ms0278 wrote: First Gold is lovely <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->[/quote:37ms0278]
Drinking that now. A tasty drop allright. Malty and a little zesty all at the same time. But I keep singing this in my head while drinking it[/url:37ms0278]! <!-- s:shock: --><img src="{SMILIES_PATH}/icon_eek.gif" alt=":shock:" title="Shocked" /><!-- s:shock: -->
&quot;bigears&quot;:jvzorq04 wrote: First Gold is lovely <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->[/quote:jvzorq04]
Drinking that now. A tasty drop allright. Malty and a little zesty all at the same time. But I keep singing this in my head while drinking it[/url:jvzorq04]! <!-- s:shock: --><img src="{SMILIES_PATH}/icon_eek.gif" alt=":shock:" title="Shocked" /><!-- s:shock: -->[/quote:jvzorq04]