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but won't try brewing a new product... And I still can't see this converting the fizzy yellow water heads.

Must. Drink. Dull. Stout...

&amp;quot;TheBeerNut&amp;quot;:1sll5muo wrote: Must. Drink. Dull. Stout...[/quote:1sll5muo]

And then play dominoes with pub furniture.

Ah, sure it's a nice little ad all the same. I just don't understand why, if Guinness is so Irish, they go all the way to Argentina to make an ad. I mean, why not some small community in Connemara or something? Do the small mountainside villages of Argentina have a massive Guinness-drinking population? Does it reinforce what the marketting people think we should be thinking/feeling about Guinness? Just seems weird.

Anyway, £10m is probably a tiny drop in the ocen for Diageo.

It's ok. But any domino-style ad is going to be a poor second to that car one a couple of years ago.

&amp;quot;Adeptus&amp;quot;:3rqml7yq wrote: I just don't understand why, if Guinness is so Irish, they go all the way to Argentina to make an ad.[/quote:3rqml7yq]Diageo UK always do that: they've never played up the Irishness of Guinness in their TV ads.