A copy of Drinks Industry Ireland (October 2007) has come my way. There is not a whole lot of interest in it as far as ICB members would be concerned. But one or two snippets caught my eye;
"With the exception of certain pubs, Diageo Ireland's Brewhouse Series has been discontinued. The St James's Gate Brewery decided to pull the plug on the Series after poor sales figures were returned by the participating pubs"
Oh Dear!
"Diageo Ireland may be planning to follow up its Guinness Mid-Strength with another Mid-Strength brand, Carlsberg"
It's a revolution, I tell you!
And near the back pages: the sad tale of "Below Cost Selling puts Eurobeers into liquidation"
Barry Fitzgerald is quoted as saying: "I feel it's time for the Government to step in. They think it's good for the consumer but as it is now, there's a lot less choice than there was a month ago". We won't be holding our breath on the Government sorting this out. I hope things work out for Barry Fitz.