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"TheBeerNut":7oc5wgn3 wrote: I feel a bit sorry for the BII in all this. I very much doubt they'll want Diageo's name on anything of theirs again. Hopefully the offers are flooding in from more savvy PR people at the likes of MolsonCoors and AB-InBev.[/quote:7oc5wgn3]

It would make more sense for BrewDog to take over the sponsorship <!-- s:? --><img src="{SMILIES_PATH}/icon_confused.gif" alt="" title="Confused" /><!-- s:? --> And create a new award called 'Denied By Diageo'

That doesn't sound like the kind of thing BrewDog would be interested in. Corporate sponsorship is a very inefficient way of spending marketing money, especially when you already have your own managed estate of pubs.

&amp;quot;TheBeerNut&amp;quot;:3bck5axh wrote: I feel a bit sorry for the BII in all this. I very much doubt they'll want Diageo's name on anything of theirs again. Hopefully the offers are flooding in from more savvy PR people at the likes of MolsonCoors and AB-InBev.[/quote:3bck5axh]

I don't share your sympathy, looks to me like an organization that were bought but the boys in Guinness\Diageo were so used to Irish lobbying they assumed once someone's bought they stay bought

why would guinness care about that particular award going to brewdog? that category would surely not have much to do with guinness products <!-- s:?: --><img src="{SMILIES_PATH}/icon_question.gif" alt=":" title="Question" /><!-- s:?: -->

BBC, The Telegraph, The Guardian, The Times and The Financial Times have all picked this up now. I'm guessing that by tomorrow morning the world dailies will have picked it up too.

I think the Diageo line that the incident "does not reflect in any way Diageo's corporate values and behaviour" might get seriously picked over. The whole deal smacks of corporate ethos- and they've handled (the normally media shy) Brewdog a massive PR coup.

&amp;quot;DCBrewing&amp;quot;:2uhw3o7j wrote: why would guinness care about that particular award going to brewdog? that category would surely not have much to do with guinness products <!-- s:?: --><img src="{SMILIES_PATH}/icon_question.gif" alt=":" title="Question" /><!-- s:?: -->[/quote:2uhw3o7j]It's not really much to do with Guinness. Diageo owns about half of scotch whiskey, for example.

But their problem here is more likely to do with a finger they have in a different pie: The Portman Group. It's a self-regulating body for the drinks industry bankrolled by the likes of Diageo[/url:2uhw3o7j] and which has been used by BrewDog as an endless source of cheap publicity.