TOPIC:

The main factor, i feel, that stops bars or restaurants from heading this way, is that not enough workers in the trade know enough to promote this properly.
Who does the owner call on to train staff, and how can you contact them. The non specialist bar or restaurant wouldn't have a clue as to go about this, and would probably turn to a current supplier for help, who would then in turn produce a pairing list with 3 beers and 20 plates of food. Disaster.

Until a company who's experience in this area is found (founded), this will be a slow project.
The other factor is that the public are not used to this style of dining, or having beer promoted over their favourite wine.
We produced a Gastro menu 3 years ago, which consisted of 8 meals with beer matched. We had to pull it because of the negative public response. It was seen as a gimmick, not as an actual reality, and therefore not belong to a decent bar/restaurant.


Maybe ICB can be the guidig light here, and give bar/restaurant owners something to chew on.We've already seen an increase in interest, and met the people fronting it, so maybe we could help out a bit.

I know i would put as much effort in as needed if this were to be the case.

Geoff

Surely the individual (craft) breweries have to have a hand in this too.
A lot, if not most, wine bottles have a blurb on the back of the bottle suggesting food matches.

It would be a nice addition to a beer label if they did this.

"silenus":226i1vox wrote: The main factor, i feel, that stops bars or restaurants from heading this way, is that not enough workers in the trade know enough to promote this properly.
Who does the owner call on to train staff, and how can you contact them. The non specialist bar or restaurant wouldn't have a clue as to go about this, and would probably turn to a current supplier for help, who would then in turn produce a pairing list with 3 beers and 20 plates of food. Disaster.

Until a company who's experience in this area is found (founded),[/quote:226i1vox]

Why are owners interested in find out them self's, why does there have to be another promotions company that's just another marketing company in guise.

These people travel, use the internet , its was not that long ago when pesto, panini's and Thai curries where exotic.

"oblivious":31uhmpez wrote: Why are owners interested in find out them self's, why does there have to be another promotions company that's just another marketing company in guise.

These people travel, use the internet , its was not that long ago when pesto, panini's and Thai curries where exotic.[/quote:31uhmpez]
But why would the owners be bothered if they are selling wine anyway. And I'd imagine the profits on wine are considerably higher than that on beers.

"Atticus":d9yv361f wrote: But why would the owners be bothered if they are selling wine anyway. And I'd imagine the profits on wine are considerably higher than that on beers.[/quote:d9yv361f]

Lots of restaurants about, less people spending. Its just something extra to get people in

Also they may have a genuine interest in food and drink

"silenus":25bmnrvf wrote: We produced a Gastro menu 3 years ago, which consisted of 8 meals with beer matched. We had to pull it because of the negative public response. It was seen as a gimmick, not as an actual reality, and therefore not belong to a decent bar/restaurant.
[/quote:25bmnrvf]
I wondered what happened to that menu, I thought it was a good idea that would get people thinking about beer/food matching whether they ordered the exact meals on the menu or not.