TOPIC:

"Beer Novice":1jrwa0zf wrote: Hey Ollie.

Interested to see what you think of the Spitfire.[/quote:1jrwa0zf]
Spitfire is a great bottled allrounder and afirm favorite, followed the Belfast and the Spitfire with a bottle of Marstons 'Old Empire' an Indian Pale Ale, not as mad about this. Good hop flavour but quite bitter, weighs in with 5.7% alcohol.

"TheBeerNut":16hui3ik wrote: Dammit we need a Dublin beer better than Temple Bräu.[/quote:16hui3ik]

I'd second that. Amazed no microbrewer has put the Dublin tag to a decent beer, it'd be a marketing masterstroke.

"Hombre Lúpulo":2vtuwmm2 wrote: I'd second that. Amazed no microbrewer has put the Dublin tag to a decent beer, it'd be a marketing masterstroke.[/quote:2vtuwmm2]
Probably a great marketing stroke for sales in the US, can't see it going up against the mass marketed stuff

"oblivious":2dc4jgkt wrote: Probably a great marketing stroke for sales in the US, can't see it going up against the mass marketed stuff[/quote:2dc4jgkt]Or what tends to be known in industry circles as "The Scandinavian Geek Market". The Porterhouse might be interested in that -- Oliver mentioned it that last time I was talking to him.

But really what I mean is a beer sold only on draught in Dublin's pubs on a widespread basis. It would take a hell of a lot of marketing, though, to convince people that there's [i:2dc4jgkt]another[/i:2dc4jgkt] Dublin beer.

From the marketing perspective I was talking about just that - a beer only available on tap here. Tourists that come to Dublin don't go exclusively for Guinness, in fact most Europeans still consider it an acquired taste (most of the southerners I know would do the Guinness photo and then drink Smithwicks the rest of the time). I'd like to see a Dublin ale, no need to go head-to-head with Guinness as such.

"oblivious":23midrii wrote:

"Hombre Lúpulo":23midrii wrote: I'd second that. Amazed no microbrewer has put the Dublin tag to a decent beer, it'd be a marketing masterstroke.[/quote:23midrii]
Probably a great marketing stroke for sales in the US, can't see it going up against the mass marketed stuff[/quote:23midrii]
Yeah, "can't see it going up against the mass marketed [beers]" was the accepted wisdom in the US 25 years ago, too. Fortunately for us, folks like Fritz Maytag, Dan Koch, John and Greg Hall, and too many others to mention didn't accept that as any particular sort of wisdom. True, a hell of a lot of the early folks ended up having to throw in the grain sack because the financial side of the picture didn't work out (and for a few the product was nothing to rave about either, "Better than Bud" is faint praise indeed and not enough to hang a business plan on). Even those who have made a decent go of it aren't exactly rolling in dough like an SABMiller VP. Nonetheless, there's a critical level of interest, as the Porterhouse proves, and even McGuires manages to get enough of their beers sold off before they turn nasty even without any particular effort to promote them. There will probably be two or three failed efforts for each one that survives. Entry into the US market might help someone really ramp up production, but the US market isn't exactly a pushover. There have been many new brands or variations on existing brands introduced by the big 3 (or is it 2 now) that arrived amid a storm of TV advertising and silently disappeared fvrom the shelves less than a year later.