TOPIC:

If you're buying 3 cases you would expect some savings compared to the shops

If you buy then direct from the brewery you know 1) they will be available and 2) they will be fresh.
Nothing worse then going looking for a specific beer and not being able to get it or its on the old side when you find it. Amber Ella fresh from the brewery, you know that's gonna be good.

"winstonia":3sieso9o wrote: If you're buying 3 cases you would expect some savings compared to the shops[/quote:3sieso9o]

I agree, I'm just playing devil's advocate <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

In a free market, anyone can charge whatever they want and consumers can vote with their feet, or in this case, their clicking fingers.

In hindsight, we were a little naive on our initial online pricing... There were a lucky few that benefited from that!

While some prices did go up, some have been more than offset by waiving the delivery charge until Christmas.

As those that received Full Irish bottles last week will know by the level of condensation, we were able to get Full Irish into hands less than 24 hours after bottling - that level of freshness is exciting. We have also developed a great logistical arrangement to facilitate quick order turnaround.

We've got plenty of ideas for the store into next year and I think it's relevance will become more apparent then.

Scott

Thanks for clearing that up Scott.

I was one of the lucky ones to get brewery fresh Full Irish at the original low price <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

Hmmm, would getting a slab of beer delivered to work be acceptable...