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Diageo to launch "craft" beer?

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Diageo to launch "craft" beer? 11 years 10 months ago #1

Diageo are looking for Brand Ambassadors for Dublin, Cork and a few major cities in England. <!-- m --><a class="postlink" href="ie.indeed.com/viewjob?cmp=TRO-Group-Ltd&...8322HCg0AT2zpI2hR0Lg">ie.indeed.com/viewjob?cmp=TRO-Gr ... 2zpI2hR0Lg

Appears to me that they are about to launch a new range of beers. Anyone any info?

Diageo to launch "craft" beer? 11 years 10 months ago #2

Again? They seem to periodically release something that disappears. Thinking Bréo, the St. James's Gate range (they were ahead of their time, in fairness) and the Brewhouse series.

But I guess the ground has been primed now!

Diageo to launch "craft" beer? 11 years 10 months ago #3

&amp;quot;Barry M&amp;quot;:gwl9vgmc wrote: Again?[/quote:gwl9vgmc]Ah sure why not. Dunno who TRO are, but I bet nobody in the office has heard of the St James's Gate series, Bréo, the Brewhouse Series or Guinness Light.

Diageo to launch "craft" beer? 11 years 10 months ago #4

Are they not doing this already with the alternate Smithwick's'?

Diageo to launch "craft" beer? 11 years 10 months ago #5

Bring back Bréo <!-- s:) --><img src="{SMILIES_PATH}/icon_smile.gif" alt=":)" title="Smile" /><!-- s:) -->

Diageo to launch "craft" beer? 11 years 10 months ago #6

&amp;quot;Lenny Zero&amp;quot;:k1kfp9rz wrote: Are they not doing this already with the alternate Smithwick's'?[/quote:k1kfp9rz]

Not really as that's mainly aimed at Smithwick's drinkers. I'd imagine they want to properly start targeting craft drinkers now.
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