I really take my hat off to O'Haras. They seem to get everything right, from their branding to their recipes.
Their branding is such that it would not scare away the older customer so they have much more "crossover" potential than some of the breweries with funkier branding. A wise move, I think.
Their approach to the recipes is simiarly well thought out. A stout which will appeal to most stout drinkers but which is roastier and more unique. A red ale which is a great example of the bitter/pale ale style but interesting enough to appeal to both the craft beer afficionados and the more typical Irish ale drinker. The roasted barley makes it stand out when compared to Smithwicks and the like. The IPA is hoppy in the American fashion but is crisp enough to tempt away some of the macro lager swillers. Bravo O'Haras.
(I'm not a fan of Curim tbh, I just can't see the appeal. But I'm sure it has it's fans too.)