TOPIC:

If 100 vintners tried different Irish craft beers and talked to the brewers one evening how many would get the beer into their pubs?

I do not think lack of publican knowledge of the beers is the biggest hindrance to Irish craft beer. But I do think it is a hindrance and probably one of the easiest to fix problems.

your dead right, most round here dont know about them or even where or how to go about getting them, might be different in cities. But ! see here Clicky[/url:1h60yx7d]

[quote:1l2ysdu0]2. Beoir is focused on supporting and raising awareness of our native independent microbreweries and craft cider-makers[/quote:1l2ysdu0]

We cannot tell bar managers how to clean their pipes and where they should buy beer. We can tell people about craft beer by generally nagging them in the pub. There is a line between these two of what we can practically do.

Is a pub managers night over this line? Even if it isn't would it be useful? Even if it was useful would there be more useful things that could be done with the effort?

"a_friend_in_mead":18p04pve wrote: Is a pub managers night over this line?[/quote:18p04pve]No, but chances are you're only going to get people to it who are interested anyway. And even if the message takes, the Big Two can undo your good work the following week with a wave of the discount stick.

You would also need the person running it to know a lot about how the pub trade works and have some solid financial arguments.

[quote:n6p566d2]TheBeerNut
but chances are you're only going to get people to it who are interested anyway.
[/quote:n6p566d2]
Thats true. You would need to be persuading people who were marginal about getting craft beer in and finding these would not be simple.

[quote:n6p566d2]
And even if the message takes, the Big Two can undo your good work the following week with a wave of the discount stick.
[/quote:n6p566d2]
They can wave the same stick even if customers are queuing up to get craft beer.

[quote:n6p566d2]
You would also need the person running it to know a lot about how the pub trade works and have some solid financial arguments.[/quote:n6p566d2]
Why couldn't the person running it just persuade the brewers and the pub managers to get together in a room? Not that that would be easy. But why is more required than that getting the room and maybe figuring out a beer token system?

"a_friend_in_mead":2mzk8fmf wrote: They can wave the same stick even if customers are queuing up to get craft beer.[/quote:2mzk8fmf]The more revenue in those customers, the smaller the stick gets.

"a_friend_in_mead":2mzk8fmf wrote: Why couldn't the person running it just persuade the brewers and the pub managers to get together in a room? Not that that would be easy. But why is more required than that getting the room and maybe figuring out a beer token system?[/quote:2mzk8fmf]The brewery salesfolk are already doing this individually. They're going after different markets, have different capacities, and different goals. What you're proposing is a bit one-size-fits all, and I don't think that would work. Selling beer to the pubs is best done by professional salespeople on a direct business-to-business basis, IMO.